TruLux Clean – Brand Concept

TruLux Clean was a brand concept that was created to live under the BELFOR Franchise Group umbrella. A lot of work was dedicated to creating this brand concept including, the logo, vehicle graphics & a website homepage design. Here’s a glimpse into some of the creation process.

Brand font & color concepting.

Narrowed brand font & color selection with the introduction of a vehicle concept.

Focused vehicle concepts after font, tagline, colors and logo were near finalized.

Website homepage concept that included the finalized logo, the beginning of an iconography set and additional design elements.